The Organizing Vision Of Mobile Business Intelligence

Due to the new generation of mobile devices such as smartphones and tablets, users are no longer constrained to their traditional devices such as PCs and laptops in order to access the information they need. This has given rise to a new trend in Business Intelligence (BI) coined mobile BI. This new term reflects an organizing vision, created by a broad community, which is prominent during the comprehension process of this innovation. We examine the mobile BI organizing vision created in terms of interpretation and legitimation. Analyses of published material, e.g. trade press and white papers, and semi-structured interviews were conducted in order to describe the community members’ discourse. The study shows that the discourse has evolved from the emergence to the growth period, where the organizing vision is maturing and mobile BI is found to be in the ascendant phase of its career path. Self-service, power and control, and collaboration are some attributes, which shape the vision of mobile BI. Additionally, any time any place decision making, reduction of decision time especially in critical situation like emergencies, better customer service are benefits expected to be generated from mobile BI usage.